Quantcast
Channel: The Institute of Culinary Education » Food Start Up Help
Viewing all articles
Browse latest Browse all 4

5 Expert Tips for Aspiring Food Entrepreneurs

0
0

 

By Carly DeFilippo

 

While the New York City Wine & Food Festival may be best known for hosting walk-around tastings and private dinners with the industry's most innovative and established chefs, an increasingly present—and interesting—aspect of the festival is a growing roster of panel discussions and lectures. Among those I attended at this year's festival was "Pitch Me: How to Turn Your Love For Food Into a Successful Culinary Business," featuring insights from established entrepreneurs on how to build a brand in this increasingly competitive business.

photo

Recognize your brand. When the Food Network brought on Rachel Ray, they were looking for a can-do home cook. But even as her star has risen, Rachel has kept that message—accessibility—at the core of her brand. For her, a large part of content creation is ensuring the audience can see themselves in her show and feel a part of a community.


Viewing all articles
Browse latest Browse all 4

Latest Images

Trending Articles





Latest Images